About SitePath
Digital systems for better business. Building websites since 2016.
Formerly Williams DigitalAll systems operational
Formerly Williams DigitalAll systems operational
Digital systems for better business. Building websites since 2016.
SitePath builds and manages the websites and digital systems New Zealand businesses rely on to win customers and run efficiently. From the first build to ongoing care, we focus on practical, cost-effective improvements that deliver a measurable return.
Peter Williams is the founder and director of SitePath. He brings a decade of experience in digital technology and strategy, advising New Zealand businesses on the systems they rely on, from websites and online booking to data, security and search. His approach is practical and commercially grounded: technology should earn its place in a business, not add to its complexity. That includes AI, where his focus is on practical applications that improve business outcomes and return on investment.
Peter holds a BSc in Computer Science, a BCom and a Postgraduate qualification in ICT, with industry certifications in cyber security, digital marketing and SEO.
Peter Williams · Founder & Director
Peter Williams built his first websites for local businesses alongside a successful career in IT. By 2017 that had grown into contracting, working directly with businesses on their websites and the systems behind them.
The contracting work became a full web design and development business. The focus from day one was the same as it is now: build things properly, then stay to look after them.
Our work was featured internationally, while the client base across New Zealand grew steadily year on year.
With 100+ clients and services that had grown well beyond websites, into care plans, online booking and payments, email marketing and IT support, the business needed a name that said what it believes. Every business has a site, the systems it runs on, and a path, where it's heading next. SitePath brings the two together.
Our care plans are where the real partnership happens. We work alongside you month by month, keeping everything secure and up to date and making practical, cost-effective improvements that pay their way. We measure success by your return on investment, not by features or jargon. And your support is right here in New Zealand, using local suppliers wherever we can.
Your business creates valuable data online: your website, customer enquiries, analytics and accounts. Like everything else in your business, it belongs to you. We keep it secure, in your name and under your control, so you can see what's working, make better decisions and grow. Nothing is locked away with us and you can take it with you at any time.